We are about to face an election campaign of negative political campaigning by the Conservatives who have some explaining to do , but also have the deepest pockets to say it loud and very ugly. The Conservative poster campaign has been trailed and it will be intentionally personal, so we are told.
The candidate that is most likely to get down and dirty is of course David Cameron, as any frequent observer of Prime Minister's Question Time would realise.
Most Tories seem to admire David Cameron, for his stubborn and knowing refusal to answer any awkward questions that would disadvantage his party.
He uses PMQs to insult Ed Miliband with personal remarks designed to entertain Tory backbenchers; schoolboy jokes that make them guffaw like hyenas and smirk like Billy Bunter with a chocolate bar.
Embarrassed by one question this week Cameron did say that such “robust debate” is justifiable.
For "robust debate" read "personal abuse".
David Cameron endorses personal abuse of political opponents. That is where we are, and that is our Prime Minister by default.
The gloves are off.